Last year, we had a client who needed to import a set of household products to add to her collection and she needed our services to handle the procurement end of the process. While we were discussing the details of the order, she casually inquired about the feasibility of selling that particular product in her location. Interested in the question, we realized that she had not carried out any market analysis on who her target audience were and more importantly, how to reach them. Same goes for a lot of business owners out there.

Many businesses rely more on belief than strategy when it comes to identifying their target audience and determining how to reach them before choosing a product to sell. If you fall into this category, don’t worry—we’re here to help! Here are the steps you need to take to find the target audience for your products.

The first step to reach your audience is to IDENTIFY YOUR PRODUCT NICHE. It sounds cliché, but understanding the specific segment of the market the product focuses on, and its unique value proposition will help you narrow down your audience and set your strategy in motion.

Now that you have identified your product niche, the next step is to find out the solutions that product offers to people. Say for instance you are interested in venturing into fashion products like clothing from China, your base solution could be in providing affordable or confident clothing choices to your potential customers. Define the problems, and give solutions to the problems. Once you do that, you are one step closer to reaching your target market.

Okay, you have finally identified the solutions you want to offer, how then do you proffer these solutions and to whom? This is where you need to identify the particular group of people who need these products the most. To do this, create segments of your intended target audience based on factors such as demographics, lifestyle and interests, status, location, behavior, and purchase intent. Then, tailor your solutions to fit each segment.

Let’s take for instance the clothing instance from earlier. You could ask yourself if the products will be suitable for people in a certain region, what would motivate a buyer to purchase from you, the status of potential customers and even customer behaviors like, where they are likely to purchase from and what prompts them to purchase. When you understand what drives customer behavior, it helps you fit in solutions to each segment to account for the diverse needs for your target audience.
​

The final step is to use these insights to position your brand effectively and create campaigns across your social media platforms to reach your target customers.

To get more information on how to product ideas and how to import from China effectively and seamlessly, you should purchase the Ultimate guide “Simple Steps to Importation” from our Selar and Amazon stores, to stay ahead in the world of importation.

We hope you found this week’s blog post informative. If you have questions for us, do not hesitate to leave a comment or send a DM to our socials.

Until next time, Keep winning.